01
The brief
Syncasso asked our team for a concept that helps young adults handle their money. Our research pointed to three problems: no personal financial education, impulsive spending, and little motivation to change habits.
Budgeting, reframed as caring for a pet shark.
02
What the app does
2.1
Your money, your shark
Your spending choices affect your shark’s health, so the budget becomes something you look after.
2.2
A streak and small tasks
A daily streak and small, concrete tasks, like buying groceries, give a reason to come back every day.
2.3
Play, rank and collect
Ranks you climb with friends, missions in the Swimmy Shark mini-game, and rewards for finished tasks.
03
How we got there
- 3.1Personas, analysed with the PEEL method.
- 3.2User journeys, mapped from those personas.
- 3.3Findings turned into concrete interaction decisions.
- 3.4Every game mechanic tied back to emotional engagement and real behaviour.
- 3.5Pitched to Syncasso as “By Loan Sharks, powered by Syncasso”.
